Turncom 360, the parent company, built MemberReel on a simple correction: civic-tech platforms treat local businesses as isolated islands. MemberReel is video-first infrastructure that lifts an entire rural county by treating it as a single, unified economic unit — using the county, not the corporation, as its base unit, and rolling out one county at a time.
A quick visual walkthrough of how MemberReel turns isolated local businesses into one connected county growth layer.
“No upselling, no surprises — just straight talk and honest pricing.”
Jerry Reed has kept cars and trucks on the road in Vance County for over twenty years. He has the personality and the track record — but search for him on a national engine and all of that human connection is stripped away. Businesses like his are the backbone of rural counties. They need honest visibility, not a generic pin on a map.
Before the solution, define the problem. Local businesses are the lifeblood of a town — but the current digital landscape works against them on every level at once.
Small businesses vanish on national platforms, and digital ad costs are far too high to fight off corporate chains.
Chambers and networking chapters constantly struggle to show members a real, day-to-day return on membership.
Graduates leave because they never see the opportunities sitting right there in their own hometowns.
The first layer builds community momentum: a county-branded video directory anyone can see. No anonymous text listings. No static logos. Every verified business gets a real face, a voice, and a 60-second story.
Chains win on ad spend. Local businesses win on real people and real stories.
Public visibility is the front door. Behind it sits the county-wide network board — a private, cross-organizational exchange where members post what they need, what they offer, and what they're willing to trade.
The board destroys traditional networking silos. Because it's cross-organizational by design, a Chamber of Commerce member and a contractor-network member can do business together — on the same board, on the same day.
Once the directory has momentum, MemberReel approaches local groups — chambers, real estate boards, coworking spaces — with a zero-lift recurring revenue stream. The entire lift is dropping one snippet of code onto a site they already run.
No setup fee and no cost to the organization. One snippet of code is the entire integration.
Orgs go into the directory, claim their specific members, and attach badges — Chamber, coworking, and more.
Their directory gets the video infrastructure — modern and alive — without building any of the technology themselves.
A larger Chamber with 80 active listings earns roughly $3,000 a year in recurring revenue share — no extra admin, no software migrations, and no invoices to chase. They earn simply by participating in the momentum of their own county.
The management software an org already runs keeps handling dues, billing, and events. Nothing gets replaced.
Runs purely as an additive public add-on — video profiles and county-wide trading — generating new revenue while proving its value to members.
The third layer is a nonprofit workforce-development arm. Standard job boards push dry text résumés and flood employers with applicants who live two hours away. TalentReel changes the paradigm — and it rides a peak in federal and state rural-workforce funding.
Instead of a text résumé, local graduates post a short video showing who they actually are.
Verified local employers post walkthrough videos, humanizing hiring on a hyper-local level.
Built on the very video layer from Phases 1 and 2 — a seamless connection between grads and local employers.
It isn't just the technology — it's the sequence. Each phase is deliberately rolled out in an order that makes the next one an easy, obvious yes.
The county video directory builds real community momentum, one verified business at a time.
Partner organizations expand reach with no pushy hard sell — the proof is already built in.
TalentReel transforms the whole ecosystem into a true, self-sustaining community asset.
A modern public profile and a private board to find, refer, and trade across the county.
Chambers, boards, and coworking spaces earn ongoing income with one snippet and no admin.
Counties keep their talent local, capturing workforce funding and closing the opportunity gap.
Replace static text with video. Use the county as the unit of focus. That is the MemberReel model for local growth.